By John Keller, chief editor
Military & Aerospace Electronics
Welcome to the premiere issue of Defense Executive, a publication for senior managers in the military and aerospace industries who need the latest and most timely information on emerging markets, contract awards, contracting opportunities, federal procurement issues, and other topics of crucial importance in their everyday jobs.
On Tuesday, 6 Nov. 2007, the editors of Military & Aerospace Electronics are launching the new Defense Executive publication as an electronic newsletter and independent department on the Military & Aerospace Electronicshomepage (www.milaero.com) to fill an important need in our market to serve executive-level managers -- or those who are program managers and above.
Defense Executive has a fundamentally different focus from Military & Aerospace Electronics. A well-known engineering-level magazine launched in 1990, Military & Aerospace Electronics is primarily for engineers, engineering managers, and to a certain extent to program manages.
Editorial content in Military & Aerospace Electronics revolves around applications of electronic and electro-optic technology, from the chip level through integrated systems and platforms. Its content is about new technologies, applications of products, emerging standards, and technology breakthroughs -- news and analysis that is of primary interest to engineers and engineering managers involved in specific projects.
Defense Executive, on the other hand, is primarily about defense and aerospace markets -- which technology areas are growing economically and which ones aren't, how companies are merging and cooperating to take best advantage of today's most promising markets, how changing U.S. government policies are influencing defense and aerospace markets, trends in the U.S. defense budget, and other issues of concern to senior managers.
Be assured that Defense Executive is a different animal from Military & Aerospace Electronics. Launch of this e-newsletter does not signal a change in editorial direction for Military & Aerospace Electronics. Instead, Defense Executive adds a market and economic dimension to the Military & Aerospace Electronics franchise that thus far has been lacking in our community.
The editorial content of Defense Executive centers on these areas of crucial interest to senior defense industry managers:
-- defense budget news and analysis;
-- defense technology market forecasts;
-- contract awards;
-- technology and product design-in case studies;
-- procurement opportunities;
-- procurement issues and procurement reform;
-- industry mergers, acquisitions, and cooperation;
-- acquisition and logistics issues;
-- International Traffic in Arms Regulations (ITARs); and
-- industry agreements and cooperation.
The e-newsletter will help defense technology managers identify business opportunities, winning technologies, market and government budget trends, important procurement-reform issues, as well as which companies are hot, and which are not.
Each issue will start with a column of analysis and opinion by editor John Keller on the most important issues of the day. The e-Newsletter will also include periodic guest columns from influential defense technology managers and industry suppliers.
Defense Executive works in two closely related ways. First, and most visible, is the monthly electronic newsletter, which goes out to subscribers on the first Tuesday of each month. If the first Tuesday is a holiday, however, the e-newsletter will hit subscribers' in-boxes on the following Tuesday.
Second, yet just as important, is the new Defense Executive department on the Military & Aerospace Electronics homepage (www.milaero.com). This department, which is updated several times every week, is where readers can enjoy the news as it happens. To get to the new Defense Executive department, simply log on to www.milaero.com and scroll down to the box entitled Defense Executive. Or readers simply can go to the Web Exclusives drop-down menu at the top of the Military & Aerospace Electronics Web page and click on Defense Executive for the latest stories.
Too busy to come to the Web page every day? Not to worry, just subscribe to the Defense Executive e-newsletter and this important news and analysis will come to your in-box every month. It's that easy to get a quick read on some of the most important stories and developments of interest to senior defense industry managers. To subscribe, just go to the Subscribe drop-down menu near the top of the Military & Aerospace Electronics homepage and click on Defense Executive.
The editors of Military & Aerospace Electronics magazine are looking forward to providing Defense Executive readers with this exciting new editorial content. If you have suggestions, news tips, a gripe, or would just like to tell the editor how you feel, please contact editor John Keller by e-mail at [email protected], or by phone at 603-891-9117.
