Web site topic centers give readers exactly what they want

In case you haven't noticed, Military & Aerospace Electronics and Avionics Intelligence have launched all-new Web sites, which our experts designed from the ground up to help readers get the latest news and analysis of the aerospace and defense electronics and avionics industries not only quickly and easily, but also according to individual interests.

We do this not only with navigation that concentrates on our well-known news, business, and product sections, but also with topic centers to help readers hone-in quickly on the content that is most important to them on a daily basis. Our sister publication, Avionics Intelligence, is taking a similar approach to help readers identify market and technology segments of highest importance, and go directly to digests of information pertinent to the markets they follow.

Surf over to http://www.militaryaerospace.com, and I'll show you what I mean. About a third of the way down the page, you'll see a gray strip headed by the word Home. Mouse over the Topics button and you will see the topic centers: Electro-Optics, Embedded Computing, High-Reliability Electronics, Interconnect Technology, Power Electronics, RF & Microwave, and The Last Word- interviews with some of our industry's most important newsmakers.

Now give one a try. If you're most interested in embedded computing, click on the Embedded Computing link and you'll see a page containing all our recent content pertaining to single-board computers, real-time embedded software, microprocessors and FPGAs-everything embedded computing. It's the same for our other topics, and we're not stopping there. In the future, look for additional topic centers on land, sea, air, and space technology, unmanned vehicles, C4ISR, and more.

Next to the Topics button is the Channels button, which helps readers navigate quickly to our different content sections: the Aerospace & Defense Blog where staffers John Keller, Courtney Howard, and Skyler Frink give their takes on topics of importance to our industry; the community where readers participate and have their say; Defense Executive, where we put all the business news; Exclusive Content where we put the news and analysis that no one else has; Farnborough Report, where we place all coverage of the Farnborough Air Show; Industry News Flash where readers can catch up on the latest new products; News & Analysis where readers can get up to date on the latest industry happenings; Paris Air show Report, which has all our coverage of the Paris Air Show; Print Issue, where you can browse archives of Military & Aerospace Electronics magazine; Product Applications where you can see the latest design-ins; Video, where you can see video blogs from Keller, Howard, and Frink; and Wire News, where readers can see the latest news feeds from outside sources.

There also is an Avionics Intelligence button to help readers navigate quickly to our sister Web site for the latest in the commercial, military, and general-aviation avionics industries. Go ahead and click there to see the Avionics Intelligence site, where you will find topic-centric content on the avionics business. Avionics Intelligence Editor Courtney Howard has crafted this site to help readers get what they want, when they want it. You can find avionics business news at Avionics Executive; news and analysis at Avionics Insights; air traffic control news at Airspace & Air Traffic Management; and so on.

It's all part of our continuing evolution to get our readers the information they need most, when they most need it-quickly and easily-so you can get back to work. Give us a look. Military & Aerospace Electronics and Avionics Intelligence are the authoritative voices of their industries, where readers come to get news and insights of quality and depth.

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Mil & Aero Magazine

February 2014
Volume 25, Issue 2
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