I'm learning something about you; yeah, I'm talking about you

By John Keller
Posted by John Keller

How shy you all are. I had no idea.

Obviously this is one of the perils of blogging in the business-to-business business -- you know, the business we're all in. Nobody likes to talk where they might be overheard ... no one except me, that is.

That's the way it feels, anyway.

I'm not going to talk about electronics, or electro-optics, or the military today. I'm going to talk about blogging. You all who aren't interested can get back to whatever else you're doing now, but for the rest of you who stay I really gotta put you on the hot seat. You're not talking to me, and I'm starting to feel very alone.

First of all, I know you're reading this blog . Yesterday -- not to brag, but to make a point -- The Mil & Aero Blog got 255 page views. For our community that's pretty good. Since we started our blog just last Nov. 27 we've had about 900 page views, and that number grows every day.

My problem, however, is nobody's commenting -- at least not on the blog. I write a blog about a new kind of electrical current , which in our community you might expect to generate some discussion. Nothing. I write a piece about tiny cryogenic coolers for on-board electronic components . This in an industry that's so obsessed about cooling that some say this issue is what could put Moore's Law to bed. Silence. On Pearl Harbor Day I wrote a personal reminiscence about the battleship USS Arizona and about a great piece I saw in the Wall Street Journal that talks about surviving artifacts from that ship that still exist out of the public view. Crickets.

I even got a nice e-mail note from the author of the Wall Street Journal story I cited, but I sure didn't get any comments on the blog. It's not just us, either. There are good blogs out there, and if ours is any indication, you out there are reading them with some enthusiasm.

Head over to the blog at Embedded Now , and read what Don Dingee and his colleagues are writing about. It's good stuff, but hardly anybody is commenting (except me; I am, in fact, jkellermae). I recommend the blog at VME Now , but go look. No comments. VME Now editor Chris Ciufo and his people have to be feeling very neglected. Aviation Week has an absolutely great blog called Ares: A Defense Technology Blog that I think you all would enjoy. Bill Sweetman can be pretty funny in print (he's not so bad in person, either) and he's worth a read. But look at the comments they're getting. Nada. And they deserve so much better.

You are shy guys and gals out there.

Maybe I've got something to learn that other bloggers in our community already know. Maybe, despite prodding, begging, and cajoling, you all just aren't the type to comment on blogs. If that's the case, I'll quit nagging you. But if you are the types to comment, then please get off your duffs, quit your lurking, and talk to me. I thought we were having a conversation here, after all. Let me know that I'm not in here all by myself.

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The Mil & Aero Bloggers

John Keller is editor-in-chief of Military & Aerospace Electronics magazine, which provides extensive coverage and analysis of enabling electronic and optoelectronic technologies in military, space, and commercial aviation applications. A member of the Military & Aerospace Electronics staff since the magazine's founding in 1989, Mr. Keller took over as chief editor in 1995.

Ernesto Burden is the publisher of PennWell’s Aerospace & Defense Media Group, including Military & Aerospace Electronics, Avionics Intelligence and Avionics Europe.  He’s a father of four, a runner, and an avid digital media enthusiast with a deep background in the intersection of media publishing, digital technology, and social media. He can be reached at ernestob@pennwell.com and on Twitter @aero_ernesto.

Courtney E. Howard, as executive editor, enjoys writing about all things electronics and avionics in PennWell’s burgeoning Aerospace and Defense Group, which encompasses Military & Aerospace Electronics, Avionics Intelligence, the Avionics Europe conference, and much more. She’s also a self-proclaimed social-media maven, mil-aero nerd, and avid avionics geek. Connect with Courtney at Courtney@Pennwell.com, @coho on Twitter, and on LinkedIn.

Mil & Aero Magazine

December 2013
Volume 24, Issue 12
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