Optimism in tough times

By Joseph Normandin


In my last blog I discussed how the market for military avionics appears to be steady, but I was a bit surprised by the enthusiastic outlook for the global avionics market shown by attendees and exhibitors at last week's Avionics conference and exhibition that we put on in Amsterdam, Netherlands.

One exhibitor, Chip Downing of Wind River Systems, told me the avionics market is still quite strong, but the current economic climate might change especially on the commercial side, but not so much in the military market. He added that he still sees 2009 as a year of growth, but maybe not as strong as past years.

"The avionics market is up quite a bit," Doug Patterson of Aitech Defense Systems told me at the show. He said there is a strong trend in military and commercial applications to have more automation, taking the man out of the loop, which bodes well for avionics suppliers as they move toward next-generation avionics upgrades and the new air traffic management systems.

Officials from Seaweed Systems say they are seeing quite a lot of avionics business right now, and "haven't seen a downturn at all." Folks at Presagis echoed that, saying they see continued growth for themselves and their partners.

Esterline and Ruag Aerospace officials added that their military avionics business is steady and that they are developing long-term programs with key civil and commercial aerospace customers.

The keynote, Donald Ward, created some positive buzz of his own in discussing the Federal Aviation Administration’s (FAA's) efforts toward a next-generation air traffic management system -- or NextGEN. Ward, the FAA's Air Traffic Operations representative to Europe, said the FAA is looking to work more with industry and focus on business models that work.

The main thrust of his speech was urging the U.S. and Europe -- industry and government -- to work together to harmonize NextGEN and SESAR (Single European
Sky ATM Research) technologies. Ward said it is essential to have commonality between the two systems because the technology is too complicated to try to develop independently.

He added that it is also critical to involve the military each step of the way or "there will be major problems down the road."

Aside from Ward's keynote address the most popular session was the one we had on electronic flight bags and how they will be an instrumental tool in dealing with runway incursions.

Hope you got to see them.

Previous Blog Posts

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The $114 million mistake

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The Aerospace & Defense Bloggers

Ernesto Burden is the publisher of PennWell’s Aerospace & Defense Media Group, including Military & Aerospace Electronics, Avionics Intelligence and Avionics Europe.  He’s a father of four, a runner, and an avid digital media enthusiast with a deep background in the intersection of media publishing, digital technology, and social media. He can be reached at ernestob@pennwell.com and on Twitter @aero_ernesto.

John Keller is editor-in-chief of Military & Aerospace Electronics magazine, which provides extensive coverage and analysis of enabling electronic and optoelectronic technologies in military, space, and commercial aviation applications. A member of the Military & Aerospace Electronics staff since the magazine's founding in 1989, Mr. Keller took over as chief editor in 1995.

Skyler Frink is an Assistant Editor of Military & Aerospace Electronics and Avionics Intelligence. Skyler graduated Cum Laude from the University of New Hampshire with a BA in Journalism and a Minor in Information Technology in 2011. He has contributed to many different publications both online and in print throughout his career as a Journalist. Skyler can be reached skylerf@pennwell.com.

Courtney E. Howard, as executive editor, enjoys writing about all things electronics and avionics in PennWell’s burgeoning Aerospace and Defense Group, which encompasses Military & Aerospace Electronics, Avionics Intelligence, the Avionics Europe conference, and much more. She’s also a self-proclaimed social-media maven, mil-aero nerd, and avid avionics geek. Connect with Courtney at Courtney@Pennwell.com, @coho on Twitter, and on LinkedIn.

Mil & Aero Magazine

May 2012
Volume 23, Issue 5