Battlefield tours: a new twist on the golf game to build business relationships

By John Keller

Posted by John Keller

GETTYSBURG, Pa., 29 Sept. 2010. The golf game is a tried-and-true way for business associates to get to know one another and strengthen their relationships. Few doubt that a lot of business is conducted on the golf course.

Still, I think we've discovered a way here at Military & Aerospace Electronics to put a new spin on the outdoor business meeting as an alternative to the venerable day on the links -- battlefield tours.

I spent the day yesterday with Adam Vasquez , director of global e-business and marketing at Tyco Electronics in Harrisburg, Pa., and his wife, Susan, tramping over fields and trails at the Gettysburg National Military Park in Gettysburg, Pa., touring and re-living the struggles of soldiers during the Battle of Gettysburg in well-known places like Cemetery Ridge, Culp's Hill, The Peach Orchard, Devil's Den, and Little Roundtop.

I'm no golfer, myself, so I'm not really in a position to say, but I think this battlefield tour approach as an alternative to the traditional golf game has real potential. Adam and I discovered we have many interests -- and much historical knowledge -- in common as we trod the hills and valleys of the Gettysburg battlefield, trading stories of what we know of this monumental event, and of our various trips there in the past.

It was a day well spent. We got to know one another on a more personable level than we could on a trade show floor, discovered common interests, and even conducted a little business. I think this could be the beginning of a beautiful tradition.

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The Mil & Aero Bloggers

John Keller is editor-in-chief of Military & Aerospace Electronics magazine, which provides extensive coverage and analysis of enabling electronic and optoelectronic technologies in military, space, and commercial aviation applications. A member of the Military & Aerospace Electronics staff since the magazine's founding in 1989, Mr. Keller took over as chief editor in 1995.

Ernesto Burden is the publisher of PennWell’s Aerospace & Defense Media Group, including Military & Aerospace Electronics, Avionics Intelligence and Avionics Europe.  He’s a father of four, a runner, and an avid digital media enthusiast with a deep background in the intersection of media publishing, digital technology, and social media. He can be reached at ernestob@pennwell.com and on Twitter @aero_ernesto.

Courtney E. Howard, as executive editor, enjoys writing about all things electronics and avionics in PennWell’s burgeoning Aerospace and Defense Group, which encompasses Military & Aerospace Electronics, Avionics Intelligence, the Avionics Europe conference, and much more. She’s also a self-proclaimed social-media maven, mil-aero nerd, and avid avionics geek. Connect with Courtney at Courtney@Pennwell.com, @coho on Twitter, and on LinkedIn.

Mil & Aero Magazine

February 2014
Volume 25, Issue 2
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