Revamped M&AE and Avionics Websites offer topic centers to get readers exactly what they want

By John Keller
Posted by John Keller

In case you haven't noticed, Military & Aerospace Electronics and Avionics Intelligence have launched all-new Websites, which our experts designed from the ground up to help readers get the latest news and analysis of the aerospace and defense electronics and avionics industries not only quickly and easily, but also according to individual interests.

We do this with navigation that concentrates not only on our well-known news, business, and product sections, but more importantly on topic centers to help our readers hone-in quickly on the content that is most important to them on a daily basis.

Our sister publication, Avionics Intelligence, is taking a similar approach to help readers identify market and technology segments of highest importance, and go directly to digests of the latest information pertinent to the markets they follow.

Surf on over to the Military & Aerospace Electronics Website at www.militaryaerospace.com , and I'll show you what I mean. Just below our name about a third of the way down the page you'll see a gray strip headed by the word Home. Right next to that is our Topics button. Mouse over it, and you'll see the topic centers we have today: Electro-Optics, Embedded Computing, High-Reliability Electronics, Interconnect Technology, Power Electronics, RF & Microwave, and The Last Word -- interviews with some of our industry's most important newsmakers.

Now give one a try. If you're most interested in embedded computing, click on the Embedded Computing link and you'll see a page containing all of our recent content pertaining to single-board computers, real-time embedded software, microprocessors and FPGAs, business transactions involving embedded computing companies -- everything embedded computing.

It's the same for our other topics, and we're not stopping there. In the future look for additional topic centers on land, sea, air, and space technology, unmanned vehicles, C4ISR, and more.

Next to the Topics button is the Channels button, which helps readers navigate quickly to our different content sections: the Aerospace & Defense Blog where staffers John Keller, Courtney Howard, and Skyler Frink give their takes on the most important topics of importance to our industry; the community where readers participate and have their say; Defense Executive, where we put all the business news; Exclusive Content where we put the news and analysis that no one else has; Farnborough Report, where we place all coverage of the Farnborough Air Show; Industry News Flash where readers can catch up on the latest new products; News & Analysis where readers can get up to date on the latest industry happenings; Paris Air show Report, which has all our coverage of the Paris Air Show; Print Issue, where you can browse archives of Military & Aerospace Electronics magazine; Product Applications where you can see the latest design-ins; Video, where you can see video blogs from Keller, Howard, and Frink; and Wire News, where readers can see the latest news feeds from outside sources.

There also is an Avionics Intelligence button to help readers navigate quickly to our sister Website for the latest in the commercial, military, and general-aviation avionics industries. Go ahead and click there to see the Avionics Intelligence site at www.avionics-intelligence.com.

Here you will find more topic-centric content on the avionics business. Avionics Intelligence editor Courtney Howard has crafted this site to help readers get what they want, when they want it. Take a look at the Avionics Intelligence topics, which also is on the strip below the name about a third of the way down the page.

You can find avionics business news at Avionics Executive; news and analysis at Avionics Insights; air traffic control news at Airspace & Air Traffic Management; and several additional topics of importance to the commercial and military avionics business.

Elsewhere on the Military 7 Aerospace Electronics home pages you can navigate quickly to our latest feature stories, video and written blogs, wire news feeds, and reader recommendations.

It's all part of our continuing evolution to get our readers the information they need most, when they most need it -- quickly and easily -- so you can get back to work. Give us a look. Military & Aerospace Electronics and Avionics Intelligence are the authoritative voices of their industries, where readers come to get news and insights of quality and depth.

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The Mil & Aero Bloggers

John Keller is editor-in-chief of Military & Aerospace Electronics magazine, which provides extensive coverage and analysis of enabling electronic and optoelectronic technologies in military, space, and commercial aviation applications. A member of the Military & Aerospace Electronics staff since the magazine's founding in 1989, Mr. Keller took over as chief editor in 1995.

Ernesto Burden is the publisher of PennWell’s Aerospace & Defense Media Group, including Military & Aerospace Electronics, Avionics Intelligence and Avionics Europe.  He’s a father of four, a runner, and an avid digital media enthusiast with a deep background in the intersection of media publishing, digital technology, and social media. He can be reached at ernestob@pennwell.com and on Twitter @aero_ernesto.

Courtney E. Howard, as executive editor, enjoys writing about all things electronics and avionics in PennWell’s burgeoning Aerospace and Defense Group, which encompasses Military & Aerospace Electronics, Avionics Intelligence, the Avionics Europe conference, and much more. She’s also a self-proclaimed social-media maven, mil-aero nerd, and avid avionics geek. Connect with Courtney at Courtney@Pennwell.com, @coho on Twitter, and on LinkedIn.

Mil & Aero Magazine

December 2013
Volume 24, Issue 12
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