I just returned from the floor of Design West 2012 in San Jose. The conference organizers opted to combine multiple shows under one umbrella, a choice that proved, on the whole, to confound exhibitors, cause press to extend their stay and log additional miles on their pedometers, and both entertain and satisfy attendees.
Attendees with whom I spoke unanimously support the decision to hold seven events in concert. "I don't get out much," revealed an educator, engineer, and attendee working on aerospace research and development out of Portland, Ore. "I say 'throw the kitchen sink at me, I never know when I'll need the info; but one thing is for sure, when I realize I do need it, I need it now!'" He admitted to "pawing through" his notes and materials gathered during industry events very often throughout the months that follow.
Isn't that the true measure of a conference's value and success? What do you love and hate about avionics and military/aerospace events? What goals do you set out to achieve by taking part in industry events? I'd love to know; you can reach me anytime at Courtney@Pennwell.com or on Twitter (I'm @coho).
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John Keller is editor-in-chief of Military & Aerospace Electronics magazine, which provides extensive coverage and analysis of enabling electronic and optoelectronic technologies in military, space, and commercial aviation applications. A member of the Military & Aerospace Electronics staff since the magazine's founding in 1989, Mr. Keller took over as chief editor in 1995.
Ernesto Burden is the publisher of PennWell’s Aerospace & Defense Media Group, including Military & Aerospace Electronics, Avionics Intelligence and Avionics Europe. He’s a father of four, a runner, and an avid digital media enthusiast with a deep background in the intersection of media publishing, digital technology, and social media. He can be reached at email@example.com and on Twitter @aero_ernesto.
Courtney E. Howard, as executive editor, enjoys writing about all things electronics and avionics in PennWell’s burgeoning Aerospace and Defense Group, which encompasses Military & Aerospace Electronics, Avionics Intelligence, the Avionics Europe conference, and much more. She’s also a self-proclaimed social-media maven, mil-aero nerd, and avid avionics geek. Connect with Courtney at Courtney@Pennwell.com, @coho on Twitter, and on LinkedIn.