Sufficient storage space and growth capacity were among the chief concerns among officials of JVC Co. of America`s Consumer Video Division in Wayne, N.J., when they decided to launch a new line of digital video cameras (DVCs) capable of capturing and storing still images.
Jerry Barbera, general manager of the JVC division, selected SanDisk Corp. of Sunnyvale, Calif., to supply the 4-megabyte MultiMediaCard for a new line of cameras, the GR-DVM70U Digital DualCam launched in February.
The basic camera went on the market in April at a retail price of $1,699, but it can also be upgraded with an 8-megabyte MultiMediaCard for an additional $64.
"We chose SanDisk`s MultiMediaCard for its ruggedness, small size, and high capacity," Barbera says. "With the 4-megabyte MultiMediaCard, included with our new digital dualcam, the user can store up to 100 digital still images."
Adds Nelson Chan, vice president of marketing at San Disk: "We believe that this is the first of many DVCs that will include as a standard feature the capability to capture digital still images and record them on our MultiMediaCard."
New features may make a critical difference in the booming DVC business. Analysts at Dataquest, the San Jose, Calif.-based market research firms, estimate 3.1 million DVCs were sold worldwide last year and expect the market to more than double to 8.1 million units by 2002. — J.R.
For more information contact Nelson Chan by phone at 408-542-0456, by fax at 408-542-0503, by mail at SanDisk Corp., 140 Caspan Conn., Sunnyvale, Calif. 94089, by e-mail at [email protected], or on the World Wide Web at http://www.sandisk. com.
