Aircell rebrands as Gogo Business Aviation, relocates headquarters to accommodate growth

Sept. 10, 2014
BROOMFIELD, Colo., 10 Sept. 2014. Gogo Inc. (NASDAQ:GOGO), a global aero-communications service provider, announces that Aircell, the company’s business aviation division, has rebranded as Gogo Business Aviation.

BROOMFIELD, Colo., 10 Sept. 2014. Gogo Inc. (NASDAQ:GOGO), a global aero-communications service provider, announces that Aircell, the company’s business aviation division, has rebranded as Gogo Business Aviation.

“We’re thrilled to introduce Gogo Business Aviation as the next evolution of our brand,” explains John Wade, Gogo Business Aviation’s executive vice president and general manager. “The past five years have seen a remarkable menu of in-flight capabilities emerge for business aircraft operators, including Internet, e-mail, voice, texting, personal smartphone usage, movies, TV episodes, news, weather, cockpit data, and more. At the same time, the onboard equipment has become orders-of-magnitude smaller, lighter and more affordable. These truly are exciting times.”

As Gogo continues to expand its leadership position, its business and commercial aviation divisions now share a single, global brand. Operationally, the divisions will continue exchanging expertise and technologies while remaining solely focused on their respective markets.
“Gogo’s mission is to advance aviation by connecting every aircraft with the most trusted communications services on and above our planet. Having our commercial and business aviation divisions share a brand will make more people aware of the full breadth of our business,” says Michael Small, Gogo’s president and CEO. “The rebranding will also help travelers recognize their favorite Gogo services, whether they’re aboard an airline, corporate, fractional or charter aircraft – anywhere in the world.”

Gogo Business Aviation will build on the Aircell tradition, which can be traced back 23 years to the company’s original founding in 1991, says a spokesperson. The company is “business aviation’s most trusted in-flight connectivity brand, and the only company to offer all three of business aviation’s most popular network technologies – Gogo Biz, SwiftBroadband, and Iridium – to fulfill any customer need, aircraft type, or geography,” officials say.

To accommodate continued growth, Gogo Business Aviation will soon be relocating its headquarters near its existing location in Broomfield, Colo., USA. The new facility will house all Gogo Business Aviation operations with more than double the present location’s square footage.

Gogo Business Aviation’s new website is now live at All phone numbers remain the same.

Gogo is a leading global aero-communications service provider that offers in-flight Internet, entertainment, text messaging, voice and a host of other communications-related services to the commercial and business aviation markets. Gogo has more than 2,000 commercial aircraft equipped with its services on more than 10 major airlines. More than 6,000 business aircraft are also flying with its solutions, including the world’s largest fractional ownership fleets. Gogo also is a factory option at every major business aircraft manufacturer.
Gogo has more than 800 employees and is headquartered in Itasca, Ill., with additional facilities in Broomfield, Colo., and various locations overseas.

Gogo Business Aviation, formerly known as Aircell, is a leading provider of in-flight connectivity equipment, services and support to the business aviation market. Through a full range of capabilities including Internet, voice, entertainment, cockpit data and more, the company increases the productivity, safety, and enjoyment of the business aviation travel experience. An AS9100-certified company, Gogo Business Aviation serves a global customer base and has an authorized dealer/distributor network that spans six continents.

A Collier Trophy nominee and the recipient of several dozen awards for innovation, Gogo Business Aviation is credited with many of the industry’s most influential historical achievements, beginning with the groundbreaking airborne cellular concept that launched the company in 1991.

About the Author

Courtney E. Howard | Chief Editor, Intelligent Aerospace

Courtney enjoys writing about all things high-tech in PennWell’s burgeoning Aerospace and Defense Group, which encompasses Intelligent Aerospace and Military & Aerospace Electronics. She’s also a self-proclaimed social-media maven, mil-aero nerd, and avid avionics and space geek. Connect with Courtney at [email protected], @coho on Twitter, on LinkedIn, and on Google+.

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