PALO ALTO, Calif., - California-based Archer, a company designing and developing electric vertical takeoff and landing aircraft (eVTOL), debuted its Maker aircraft both live in Los Angeles and streamed on the evening of June 10. The event was held at the Hawthorne Hangar Operations and utilized industry leading XR technology to take audiences on a virtual ride on Maker.
The company built a 2,400 sq ft XR volume space that simulated a commercial flight and demonstrated how Archer will shape the next era of travel by transforming how people approach everyday life, work, and adventure. By creating a mass shared simulation using the film industry's most cutting edge technology, attendees were able to virtually ride Archer’s aircraft, experiencing the next transportation revolution.
Archer’s new Chief Creative Officer Kenny Taht, was at the helm of the event’s creative direction, drawing on over three decades of experiential design and television production to bring Maker to life. “True innovation requires inspiration, which is why the team at Archer put great emphasis on creating a groundbreaking, highly engaging moment for Maker’s unveil,” said Kenny Taht. “In order to progress UAM, continuous education is needed and, with this experience, we’ve helped introduce travelers to this new reality.”
Maker’s unveil is the latest example of Archer’s continued momentum, setting the stage for the next phase of engineering and flight testing. With backing from the United Airlines commercial order and the recently announced merger with Atlas Crest Investment Corporation, the company is valued at $3.8 billion, Archer is in an excellent financial position to continue on its accelerated timeline toward commercial launch in 2024.