Icelandair selects Panasonic IFE and other avionics solutions for new A321neo LR aircraft

Jan. 18, 2024
Icelandair will also be receiving a suite of digital solutions from Panasonic Avionics, including Marketplace, OneMedia, Arc Moving Map, and ZeroTouch.

REYKJAVIK, Iceland - Flag carrier Icelandair in Reykjavik, Iceland, needed an in-flight entertainment (IFE) system and other digital solutions for its new fleet of Airbus A321neo LR aircraft. They found their solution from Panasonic Avionics Corporation in Lake Forest, California.

Icelandair selected Panasonics' Astrova seat-end IFE solution, which will be installed throughout Icelandair’s A321neo LR aircraft, with 16-inch monitors in business class and 13-inch in economy. Astrova utilizes 4K OLED screens with high-definition capability, combined with high-fidelity audio, accessible through Panasonic Avionics’ Bluetooth technology.

Icelandair will also receive a suite of digital solutions from Panasonic Avionics, including Marketplace, OneMedia, Arc Moving Map, and ZeroTouch.

Marketplace, which is Panasonic Avionics’ turn-key eCommerce experience platform, is designed to help Icelandair extend its service and ancillary sales efforts.

OneMedia delivers intelligent and targeted advertisements that will enable Icelandair to increase ancillary revenue and promote products and partnerships as part of the engaging entertainment experience being delivered by Astrova. OneMedia has a range of unique targeting capabilities and campaign management and analytics tools.

ArcTM is Panasonic Avionics’ 3D integrated moving map application, which is designed to enrich the passenger travel experience by providing point-of-interest content. It delivers advanced map design with a range of compelling features including real-time flight data, street map views, details of points of interest, and world clock time zones.

Panasonic Avionics’ ZeroTouch service enables content and file transfer to and from Icelandair’s new A321neo LR aircraft. It will provide the infrastructure to support efficient application-based data movement over cell modem, along with real-time access to fleet inventory content, passenger data software, media, and content updates that will deliver a relevant and personalized experience for Icelandair’s passengers.

Panasonic Avionics has adopted a new approach to its IFE operating system (OS) that will enable Icelandair to build and deliver its passengers’ experiences faster and with greater frequency. This involves a collection of shared system services and utilities that enable faster delivery, efficient maintenance, and higher innovation-to-market velocity. 

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