Our stories told in video

June 1, 2008
Video—digitized moving pictures and sound—is among the most powerful media known, to this era or to any other.

John Keller, Editor in Chief

Video—digitized moving pictures and sound—is among the most powerful media known, to this era or to any other. Let’s face it, video is the next best thing to being there, and Military and Aerospace Electronics is moving our community forward as the place for video demonstrations, tutorials, interviews, and anything else you can think of related to military and aerospace electronic and electro-optic technologies.

Don’t just take my word for it. Check out the new Mil & Aero Video page on the Military & Aerospace Electronics Web site at http://mae.pennnet.com/video/video.cfm. What you’ll see is just a start. Today we offer a selection of video clips concerning aircraft and missiles, military land vehicles, ships and submarines, battle management and surveillance, and a few clips about ourselves and what we do. Stay tuned for more... much more.

Since 1990, Military & Aerospace Electronics magazine has been your trusted print source of design trends, application case studies, new products, commercial and military standards, opinion, and much else related to designing, manufacturing, and deploying technology for military, space, and commercial aviation applications. Our www.milaero.com site on the World Wide Web continues to be your source of timely news in text and photos.

Video, however, is the game changer; its the difference between static and dynamic. Video enables you to show, compare, measure, and experience. We plan to continue posting videos produced by the U.S. Department of Defense and other government agencies, as well as videos produced at U.S. and international defense and aerospace companies.

This is where you come in. We know you’re producing video—or at least thinking about it—and we want to host the videos you produce. It’s possible for us not only to place industry-produced videos on our special video page, but also to embed videos right in the stories we post on our Web site.

So, I’m asking you please to think about video, as dynamic artwork to support your stories and announcements. Have a new product? Until now you’ve accompanied product announcements with still photos. We still want those still photos—particularly for our print magazine—but we also are interested in two-to-four-minute video clips to go with it.

Okay, I’ve heard the excuses. Video is expensive and time-consuming to produce. Where can we post videos? Who would the audience be? Here’s one you’ve probably thought of: gee, we’re in the printed circuit board business; who would want to see a video of a board?

This is where we can stretch our imaginations, and we can do it together. Just a board, you say? Well, what would an engineer using that board want to know? How about a video that shows the size of the board, how it plugs into one or two different backplanes, where the connectors are located, what the connectors look like, how it might be secured in a backplane for rugged applications, how difficult or easy the board might be to plug in physically.

Designers want to know this stuff, so let’s show them. You can do the video, and we at Military & Aerospace Electronics can host it. I hope this sounds to you like a worthwhile partnership.

If you have questions about any of this, you can just ask me. Contact me by e-mail at [email protected], or by phone at 603-891-9117. Have an idea for a video you’d like to discuss? Just let me know. We’re not going to be sticklers for super-fine resolution or by-the-book professional video production.

We can accept video in a wide variety of formats, including .mov, .mpeg, .avi., .wmv, and many others. Unfortunately we are not able to accept flash video—yet anyway—but don’t let that dissuade you from proposing and submitting videos to us. Just shoot your video clips, attach them to e-mails, and send them to me.

What I most want to do is open a door to a new dimension in how we exchange information in our vibrant military and aerospace community. Granted, video will not always be appropriate for the messages we’re trying to get across. Then again, however, video often will be the perfect medium.

My colleague Courtney Howard told me an interesting story the last time she went to a trade show. While on the show floor, she ran across an exhibitor showing passers by just how rugged their equipment is. They tossed electronic components on the floor and jumped on them.

“I sure wish I had a video camera with me,” she said. Next time we just might, but are you getting the idea? Anything that you want to show that text or still pictures might not get across completely, think video. Think action, think demonstrations, think show-and tell...

... and then think of Military & Aerospace Electronics. We’re not just about text, photos, and print anymore. Now we’re your video source.

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