Jerry Gipper spent 23 years at Motorola primarily in product marketing for embedded computing products including VME, CompactPCI, and motherboards. He co-founded Embedify LLC, a marketing services firm for embedded computing businesses in 2005. He provides marketing expertise to the VME International Trade Association (VITA), and chairs the VITA Marketing Group. His background includes product marketing, sales, business development, and strategic planning. He earned his BS in computer engineering at Iowa State University and his MS in computer engineering at San Jose State University.