NASHVILLE, Tenn. – Business-to-business publisher Endeavor Business Media in Nashville, Tenn., is acquiring the Industry & Infrastructure Intelligence and Auto Aftermarket media brands from Informa plc in London, expanding Endeavor's position as one of the fastest growing business-to-business (B2B) media companies.
These Informa brands will join Endeavor's brands and events to create new multi-channel platforms for its audience and advertisers.
"Endeavor is very excited about bringing the Industry & Infrastructure Intelligence and Auto Aftermarket media brands into the business to expand what we are already offering in these growing markets. We look forward to investing in these brands to take them to the next level for long-term sustainable success, leveraging Endeavor's platform-wide strengths in print, digital, events and marketing solutions," says Chris Ferrell, CEO of Endeavor Business Media.
"We are confident that the alignment of Informa and Endeavor's brands in these markets will provide greater scale and innovative new opportunities for clients and audiences alike. Endeavor's culture and organizational structure based in a data-informed, customer-first philosophy will create a compelling market advantage and new opportunities for the whole portfolio. With Endeavor's investment in new and cutting-edge products and services, this opportunity to bring aligned marketing services capabilities and talent from Informa to Endeavor will be a great fit for all," says Sue Boehlke, president at Informa Intelligence.
With this acquisition Endeavor Business Media now has 600 employees that produce more than 80 brands, 59 live events, and more than 50 marketing solutions that drive awareness and conversion.
Endeavor Business Media LLC formed in late 2017 to acquire and operate trade publications, websites, and events. The company targets B2B audiences in the accounting, aviation, dental, facilities maintenance, fire & public safety, industrial, technology, medical, oil & gas, public services, security, construction, vehicle repair, vending, and water & wastewater market.
The company has offices in Nashville, Tenn.; Tulsa, Okla.; Nashua, N.H.; Birmingham, Ala.; Sarasota, Fla.; Skokie, Ill.; Fort Atkinson, Wis.; Akron, Ohio, and Santa Barbara, Calif.
For more information, contact Endeavor Business Media online at www.endeavorbusinessmedia.com, or Informa at www.informa.com.
